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TikTok Business Account Features

Last updated: July 2025

Business Accounts are public profiles that allow brands to find their voice and build a cohesive marketing strategy on the platform. They offer performance metrics, audience insights and creative tools that empower brands to think like marketers but act like creators. Learn how to switch to a TikTok Business Account.


Feature Comparison

Features

Registered Business Accounts

General Business Accounts

Entrance (for users to switch between account types)

Pin Videos to the Top

Business Analytics

Commercial Music Library

General Music Library

Link-in-bio (website link on profile)

✅ if >1k followers

App download link

✅ if >1k followers

Profile contact attributes (email, phone, address)

Organic Lead-generation

Business Creative Hub

Post Scheduler

Auto-message (welcome, keyword auto-reply, suggested questions)

Direct Message Management in Business Center

Business Registration

TikTok API (comments, publish, analytics)

Organic 18+ age-gating (Audience Controls)

Organic geo-targeting (Video Settings)

Destination Links (fka Product Links)

Q&A


Conversion and performance tools

  • Lead generation: Collect leads with flexible forms on your profile, videos, and LIVE events.

    Note: Available for registered Business Accounts only.

  • Profile attributes: Showcase business information and drive traffic to your website or app.

  • Analytics: Track growth, content performance, audience demographics, and LIVE engagement in Business Suite.

Learn more about Web Business Suite.


Creative and publishing tools

  • Creative Hub: Find content inspiration and industry trends in Business Suite.

  • Post Scheduler: Schedule TikTok posts up to 10 days in advance.

  • Commercial Music Library: Access 1M+ songs and sounds for commercial use in Creative Center.


Interaction management

  • Auto messaging suite: Automatically greet users, suggest FAQs, and send predefined messages based on keywords.

  • Web comment and messaging interface: Reply to interactions and create downloadable contact cards on TikTok desktop.

  • Profile contact attributes: Highlight business information including your email, location, and phone number.

  • Organic geo-targeting: Attract specific geographic audiences by selecting a country under targeted audiences before posting. Note: Available For registered Business Accounts in select markets only.


Account enablement

  • Business page: Showcase business information, contact information, and curate a photo gallery with an all-new in-app profile tab. Note: Available for registered Business Accounts only.


Once you register your business in the Business Suite or grow your account to 1,000 followers, you'll gain access to more exclusive features for your business. Learn how to register your business account.

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