TikTok accounts overview
Create a TikTok ad account
TikTok Business Account
Business Verification
TikTok Shop and Seller Center
TikTok Organization Account
Business Accounts are public profiles that allow brands to find their voice and build a cohesive marketing strategy on the platform. They offer performance metrics, audience insights and creative tools that empower brands to think like marketers but act like creators. Learn how to switch to a TikTok Business Account.
Features | Registered Business Accounts | General Business Accounts |
Entrance (for users to switch between account types) | ✅ | ✅ |
Pin Videos to the Top | ✅ | ✅ |
Business Analytics | ✅ | ✅ |
Commercial Music Library | ✅ | ✅ |
General Music Library | ❌ | ❌ |
Link-in-bio (website link on profile) | ✅ | ✅ if >1k followers |
App download link | ✅ | ✅ if >1k followers |
Profile contact attributes (email, phone, address) | ✅ | ✅ |
Organic Lead-generation | ✅ | ❌ |
Business Creative Hub | ✅ | ✅ |
Post Scheduler | ✅ | ✅ |
Auto-message (welcome, keyword auto-reply, suggested questions) | ✅ | ✅ |
Direct Message Management in Business Center | ✅ | ✅ |
Business Registration | ✅ | ✅ |
TikTok API (comments, publish, analytics) | ✅ | ✅ |
Organic 18+ age-gating (Audience Controls) | ✅ | ✅ |
Organic geo-targeting (Video Settings) | ✅ | ❌ |
Destination Links (fka Product Links) | ✅ | ❌ |
Q&A | ✅ | ✅ |
Lead generation: Collect leads with flexible forms on your profile, videos, and LIVE events.
Note: Available for registered Business Accounts only.
Profile attributes: Showcase business information and drive traffic to your website or app.
Analytics: Track growth, content performance, audience demographics, and LIVE engagement in Business Suite.
Learn more about Web Business Suite.
Creative Hub: Find content inspiration and industry trends in Business Suite.
Post Scheduler: Schedule TikTok posts up to 10 days in advance.
Commercial Music Library: Access 1M+ songs and sounds for commercial use in Creative Center.
Auto messaging suite: Automatically greet users, suggest FAQs, and send predefined messages based on keywords.
Web comment and messaging interface: Reply to interactions and create downloadable contact cards on TikTok desktop.
Profile contact attributes: Highlight business information including your email, location, and phone number.
Organic geo-targeting: Attract specific geographic audiences by selecting a country under targeted audiences before posting. Note: Available For registered Business Accounts in select markets only.
Business page: Showcase business information, contact information, and curate a photo gallery with an all-new in-app profile tab. Note: Available for registered Business Accounts only.
Once you register your business in the Business Suite or grow your account to 1,000 followers, you'll gain access to more exclusive features for your business. Learn how to register your business account.