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Audience Estimate Overview
Audience Estimation gives you an estimate of your potential audience size based on the ad targeting and placement you choose. This tool helps you get a general idea about the size of the market available based on your criteria.

This provides you a reference for your ad delivery allowing you to adjust your targeting based on your goals. The Audience Estimation is divided into 5 levels that will display via a dial indicator.

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Too Narrow: Your estimated audience size is too small and your ad performance will fluctuate widely. We recommend you to loosen the criteria and expand your potential audience.

Narrow: Your estimated audience size is still small. Focusing on too narrow of an audience could affect ad delivery as there is very limited audience to display your ad. We recommend you to loosen the criteria and expand your potential audience.

Balanced: Your estimated audience size is at an appropriate level. This is recommended for most advertisers.

Fairly Broad: Your estimated audience size is relatively large. You may need to add more criteria for a more targeted ad delivery.

Broad: Your estimated audience is too large. You may need to add more criteria to improve the delivery accuracy.

Notes:
  • Audience Estimation is based on your targeting criteria, placements selected, and how many people were shown ads in our apps over the past 30 days.
  • Audience Estimation may be affected if a Custom Audience has been created/modified within 24 hours.
  • Audience Estimation does not represent the actual traffic your ad will receive.