Ad Targeting

Basics
- Beginner's Guide
  - Advertising on TikTok Ads Manager
  - TikTok Advertiser Tools and Terms
- Advertising Guidelines
  - TikTok Ads - First Things to Note
  - TikTok Advertising Policies - Ad Creatives & Editorial
  - TikTok Advertising Policies - Prohibitions & Restrictions
  - Ad Review Checklist
  - iOS 14 Guidance
Ads
- Get Started
  - TikTok Ads Manager Platform Structure
  - Ad Campaign Structure
  - Create a TikTok Ads Manager Account
- Create a Campaign
  - How to Create a Campaign
  - Advertising Objectives
  - Budget
- Create an Ad Group
  - How to Create an Ad Group
  - Placements
  - Ad Targeting
  - Retargeting
  - Audiences
  - Custom Audiences
  - Lookalike Audiences
  - Audience Integrations
  - Bidding Types
  - App Event Optimization
- Create an Ad
  - How to Create an Ad
  - Ad Formats
  - Creative Tools
  - Bulk Import & Export
  - Catalog Sales Ads
  - Collection Ads
- About Creative
  - Creative Center
Management
- Manage Your Ads
  - Preview Ads
  - Edit Ad Settings
  - Review Status
  - Change Logs
  - Notification Center
  - Marketing API
  - Support
  - Comment Management
- Business Center Settings
  - TikTok Business Center
  - User Settings
  - Agency Business Center
  - Business Center Partners
- Optimization
  - Split Testing
- Integrations
  - Shopify
  - TikTok Business Account
Measurement
- Event Manager
  - Track Website Events
  - Track In-app Events
- Data Monitor
  - View Ad Performance
  - Reporting
- TikTok Supported Third Parties
  - TikTok Supported Third Parties
Billing
- Payment Settings
  - Payment Methods for Topping Up
- Charges
  - Taxes
  - Receipts and Invoices
- Promotions
  - Coupons/Vouchers
  - Programs
Resources
- FAQs
  - Account
  - Ads
  - Billing
- Reporting Metrics
  - TikTok Ads Manager Reporting Metrics

Ad Targeting

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