How to set up automatic messages for Business Accounts in the TikTok app

Last updated: September 2024

The three automatic messages available for Business Accounts in Business Suite include:

  • Welcome message

  • Suggested questions

  • Keyword auto-reply

Each automatic message is set up differently, but are all enabled with the same steps.

How to set up automatic messages for Business Accounts in the TikTok app

To set up automatic messages:

  1. Go to the TikTok app.

  2. Log in to your account.

  3. Go to your Profile.

  4. Tap the menu icon on the top right corner.

  5. Tap Business Suite.

  6. Select Automatic message.

  7. Toggle on Welcome message, Keyword auto-reply, and Suggested questions.

    • Note: Receive messages from Everyone in Settings and privacy needs to be toggled on to access Automatic Message features. You will be prompted to toggle the settings if it is not already turned on.

To set up the Welcome message:

  1. Tap Your welcome Message.

  2. Add the message text.

    • Note: Welcome messages have a maximum of 250 characters.

  3. Click Submit to send your welcome message in for moderation review.

To set up Keyword auto-reply:

  1. Tap Your keyword.

  2. Enter your keywords and associated replies.

    • Note: All keywords have a maximum of 40 characters and replies have a maximum of 500 characters.

  3. Click Submit to send your keywords in for moderation review.

To set up Suggested questions:

  1. Tap Questions and answers.

  2. Tap Add question or select one of the default question options.

  3. Add your question and answer.

    • Note: Questions are limited to 80 characters and answers are limited to 200 characters.

  4. Click Submit to send your questions and answers in for moderation review.


After submitting an automatic message, you'll get an in-app notification on the status of your approval within 1-5 business days. The status can also be checked by going to the Automatic Message page within Business Suite.


During the approval process edits to your message can not be made. Making edits to your messaging will require your message to go through the approval process again. Learn more about automatic message for Business Accounts.