How to update your TikTok Direct Message permission for TikTok Messaging Ads

Last updated: September 2024

Note: This product is still in testing and is only available in certain regions.


In order to run TikTok Direct Messaging Ads, you will need to set your TikTok Direct Message permission set to Everyone. You can update the setting in TikTok Ads Manager or in the TikTok App.

How to edit your message settings in the TikTok App

  1. Log into your TikTok App and go to Profile. Click on the three-line icon in the top right corner.

  2. Select Settings and privacy.

  3. Select Privacy.

  4. Select Direct Messages.

  5. Set Allow direct messages from to Everyone.

Direct Message permission - TT app screenshot

How to edit your message settings in TikTok Ads Manager

Scenario 1: Your TikTok Ads Manager account has been linked with a TikTok account and you have the authorization to manage privacy settings.

  1. Log in to TikTok Ads Manager and create a Campaign.

  2. In the Ad level, select Identity.

  3. If the account you wish to select does not have permission to receive direct messages from everyone, hover over the account and click Set up.

Edit message settings TTAM - JPEG 1

4. Click Continue to grant your TikTok Ads Manager access to your TikTok account to change direct messages permissions.

Edit message settings TTAM - JPEG 2

5. Check the box to update your Business Account's direct messaging settings to Everyone.

Edit message settings TTAM - JPEG 3

Scenario 2: Your TikTok Ads Manager account has never been linked to a TikTok account.

  1. Log in to TikTok Ads Manager and create a Campaign.

  2. At the Ad level, under Identity, click on Connect account.

Edit message permission settings - 1

3. Sign in with your TikTok Business Account account and authorize linkage by clicking Continue.