How to build URL Parameters for Catalog ads

When you create Catalog Ads, you can add URL parameters to each ad to track and compare your ad performance. You can sync your catalog to multiple platforms all at once and conduct cross-platform performance comparisons.

Before you begin

Before you use Ad Level URL Parameters:

• Learn how to create Video Shopping Ads (for Catalog).

• Connect and manage your product catalog in TikTok Business Center.

How to build URL parameters for Catalog Ads

To build URL parameters for:

1. Set up your Catalog Ad in TikTok Ads Manager.

2. In the Ad details section, go to Destination URL and add a URL.

   • Note: If you are pasting your own website URL do not include special characters like ?, &, or =, in your UTM parameters.

3. Click Build URL parameters.

4. Enter the URL parameters you want. Click +Add to create custom URL parameters.

5. Click Apply.

6. Click Preview to view an example of your URL.

The UTM parameter will override any other parameters added manually or through rules set in Catalog Manager. It will not change any information or rules in your catalog.