About Gross Revenue Optimization for TikTok Shop Ads

Gross Revenue Optimization is a campaign setting for TikTok Shop Ads that optimizes your bidding and ad delivery to increase gross revenue for your TikTok Shop. When you choose Gross Revenue as the optimization goal for your campaign, your ads will be optimized to get a higher Return on Ad Spend (ROAS) and reach more people who are likely to buy your products.

Prerequisites and availability

You can choose the Gross Revenue optimization event when you create a campaign with the Product Sales objective.

Learn how to set up Shop Ads in Seller Center and how to request TikTok Shop access from Business Center.