Product sales

About Gross Revenue Optimization for TikTok Shop Ads

Last updated: July 2024

Gross Revenue Optimization is a campaign setting for TikTok Shop Ads that optimizes your bidding and ad delivery to increase gross revenue for your TikTok Shop. When you choose Gross Revenue as the optimization goal for your campaign, your ads will be optimized to get a higher Return on Ad Spend (ROAS) and reach more people who are likely to buy your products.

Prerequisites and availability

You can choose the Gross Revenue optimization event when you create a campaign with the Product Sales objective.

Campaign and Ad Group Settings

Supported Options

Advertising Objective

​Product Sales with TikTok Shop

Operating System

​Android & iOS

Optimization Event

​Gross Revenue

Placements

​TikTok

Bid Strategy

- Highest Gross Revenue - Minimum ROAS