How to appeal rejected Shop Ads

Last updated: October 2024

When you use One Click Appeal, you can immediately request a review for any ad or ad group that was fully or partially rejected. When you request an appeal, this will cause the entire ad group to be re-reviewed, regardless of whether you requested a review of a single ad or the whole ad group. You can only request one review per ad group.


You can use One Click Appeal for Shop Ads using the following:

  • Product Sales objective, Video Shopping Ads with TikTok Shop

  • Product Sales objective, LIVE Shopping Ads


Option 1

  1. Go to your Campaign tab.

  2. Then go to your Ad Group or Ad List.

  3. Click the ⚠️ icon on a rejected ad group or ad.

  4. Click View More.

  5. Click Appeal.

Option 2

  1. Go to your Campaign tab.

  2. Then go to your Ad Group or Ad list.

  3. Select an ad group or ad.

  4. Click Edit.

  5. Then click Appeal.

Provide appeal details

  1. From the Ad Group Appeal pop-up, enter the appeal reason.

  2. Upload supporting materials.

  3. Click Submit.

Note: While you wait for the results of your appeal, there will be several changes to the delivery status of the impacted campaigns, ad groups, and ads.

  • The status on the Ad Group and Ad lists page will show as Not Delivering-Not Approved.

  • The Appeal button will no longer be available from the ad group's or ad's Suggestions module, and you will see This Ad Group/Ad is under review.

  • You cannot edit an Ad Group and Ad after submitting a One Click Appeal.

  • You choose to create additional Ad Groups.

If the appeal is successful, your ads will start running, and their delivery status will change to Active. You will receive an email notification about the results of the appeal.


If the appeal is not successful, in your Ad Group or Ad's Suggestion module, you will see the results saying that the appeal was disapproved. On your ad group or ad's edit page, you will see that the ad group/ad was rejected. You will also receive an email notifying you that the appeal was unsuccessful.


If your appeal is unsuccessful, create new Ad Groups which adhere to the Advertising Policies, refer to our Advertising Policies for Ad Creative and Industry Entry or reach out to your sales representative.