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How to create and access TikTok Pixel ID

Last updated: July 2025

TikTok for Business offers tools that allow businesses to share marketing data with TikTok for measurement and ad performance. These data connections can be setup for web via a TikTok Pixel or Events API integration.


Before you begin

  • Use the TikTok Ads account through which you manage the campaigns.


How to create TikTok Pixel ID

Steps to create TikTok Pixel ID:

  1. Log in to TikTok for Business account.

  2. Select the Ads Manager account.

  3. Go to Tools and select Events.

  4. Click Connect data source at the top left.

  5. As the data source, select Web.

  6. Click Next.

  7. Enter your domain URL and click Next

  8. Choose Manual Setup and click Next.

  9. Choose TikTok Pixel + Events API and click Next.

  10. Enter your Pixel Name.

  11. Click Create.

  12. Click Next for the next few steps to skip them, like Install base code, Manage configurations, Set up events, Testing, and Set up your business funnel

  13. Click Next to Implement Events API.

  14. Click Finish to end the set up.

  15. Paste the Pixel ID into OnePixel.

    • Go to OnePixel.

    • Click TikTok.

    • Choose Manual add Pixel.

    • Paste your Pixel ID into the field.


How to access TikTok Pixel ID

Steps to access TikTok Pixel ID:

  1. Log in to TikTok Ads Manager and choose the Ads Manager account.

  2. Click Tools and select Events to configure Pixel settings and data sources.

  3. From the sidebar, select Data sources.

  4. Find the Pixel for the Conversion API and click to view its details and settings.

You can obtain your TikTok Pixel ID and unlock TikTok’s Event API potential. This offers better data collection, improved ad targeting, and more effective campaign tracking.

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