About TikTok x Shopify Promotional Ad Credit

Last updated: August 2024

TikTok has partnered with Shopify to launch a promotional credit program to specially invited Shopify merchants. The program is available to a limited number of specially invited Shopify merchants in Australia, Brazil, Canada, Germany, France, the UK, and the US.


Review the Terms and Conditions for the Shopify Promotional Ad Credit program.


Note: Eligible Shopify merchants will receive the promotional credit only once and may not transfer the credit to other Shopify stores.


To receive the Shopify Promotional Ad Credit:

  1. Download the TikTok App on Shopify. If you're eligible for the credit, you'll see a banner explaining the program and what type of ad credit your account is eligible to receive.

  2. To participate, you'll need to create or connect to a TikTok for Business Account and a TikTok Ads Manager account.

  3. After you link your TikTok Ads Manager account, follow the onboarding steps to set up your TikTok Pixel to help you track the performance of your ad campaign.

  4. You will have 14 days to create your ad campaign and meet the program's spending threshold. You can create your campaign in either Shopify or TikTok Ads Manager. Once you meet the spending threshold, the ad credit will be applied to your TikTok Ads Manager account within 48 hours.


The ad credit can be spent in either your TikTok Ads Manager account or within the TikTok App on Shopify. How ad credits are claimed will depend on the payment method you use on your TikTok Ads Manager account: manual or automatic.

  • Manual: The ad credits will be used before the account balance is applied. For example, once you've received your ad credit, we will bill any charges against your ad credit before using your account's balance.

  • Automatic: The ad credits will be received after paying your account's balance. These ad credits will then be applied first before charging your account on your next campaign. For example, once you successfully spend required amount of advertising fee and pay the bill (excluding tax and ad credit), within the required time period and claim the credit, then when you start to run a campaign, the credit will be used first before billing your account.


If you weren't notified about receiving the ad credit, your Shopify store may be ineligible:

  • You've linked a TikTok Ads Manager account that's participating in a conflicting promotion.

  • You've linked a TikTok Ads Manager account that's already participated in this promotion.

  • Your Shopify store or TikTok Ads Manager is set-up to support a country outside of: Australia, Brazil, Canada, Germany, France, the UK, and the US.

  • You've linked a TikTok Ads Manager account that may violate our advertising policies.

  • If your account has been flagged for safety reasons due to irregularities on the account, your ad credit may get blocked in receiving the ad credit.

If you believe your ineligibility status is incorrect, please submit a ticket to our team.