About Audiences
Last updated, May 2024

The audience are the users in our apps who may see your ad. Choosing the right audience can help you improve your ads' performance. There are 2 approaches when thinking about your audience:

Narrow Targeting: The system will find the best customers according to your specific targeting settings, then show your ads to them. Learn more about Ad Targeting or Custom Audience.

Broad Targeting: The system will find the best people without any pre-defined parameters. Just leave the targeting options blank and our intelligent algorithm will help you find potential customers that you are unaware of.