TikTok on Kyte is the quickest way for Kyte merchants to get your business set up on TikTok. Once you complete the integration, you will have access to all of the organic and paid features that TikTok offers.

Which ad formats are available for use with TikTok on Kyte?

Our product availability is constantly evolving, and the date of availability depends on each country. Generally, merchants using the TikTok on Kyte can access the all the available ad formats in their region via TikTok Ads Manager. Additionally, merchants using the integration will have access to some exclusive features and capabilities.

Organic “product discovery” features

• ​Once you get set up on TikTok you can start making TikTok videos and build a community around your brand. Check out our Creative Center for more inspiration!

Paid Ad formats

In-feed ads, including:

• ​Promote: A lightweight self-serve promotion tool in the TikTok app (does not require a TikTok Ads Manager Account), enabling you to boost your content quickly and straightforwardly.

• ​Spark Ads: Spark Ads is a native ad format that enables brands to leverage organic TikTok posts their advertising. This unique ad format lets you create ads on TikTok Ads Manager using your own TikTok posts or posts made by TikTok Creators - with their authorization.

• ​Collection Ads: This ad format enables advertisers to use a product gallery card/image card and an instant gallery page/instant product page for their business. This seamless shopping experience features a combination of video and product images pulled directly from the catalog with CTA to drive conversion on a product or promotion. This feature will be automatically enabled for TikTok Integration users on TikTok Ads Manager.

• ​Dynamic Showcase Ads (based on Catalog Sales Objective*): DSA drive conversions through personalized ad targeting at scale. They allow brands to automatically promote thousands of products, delivering a curated ad experience to your customers that combine product inventory and customer activity on apps, such as adding to a cart or viewing a product. Please note that this format is only available to managed TikTok accounts.

The formats above are all offered in Auction mode (I.e., via a self-serve bidding platform on TikTok Ads Manager). For Reservation ad formats, please contact your TikTok Sales Representative.

*Catalog Sales policy will follow the TikTok Advertising Policies. Ad availability may vary. Please reach out to your TikTok representative.