List of available ad formats to use with TikTok on TRAY

Last updated: August 2024

TikTok on TRAY is the quickest way for TRAY merchants to get your business set up on TikTok. Once you complete the integration, you will have access to all of the organic and paid features that TikTok offers.

Paid Ad Formats

The following paid in-feed ad formats are available to use with TikTok on TRAY.

  • Promote: A self-serve promotion tool in the TikTok app (does not require a TikTok Ads Manager Account), which enables you to boost your content quickly.

  • Spark Ads: A native ad format that enables you to leverage organic TikTok posts with your advertising. This ad format lets you create ads on TikTok Ads Manager using your own TikTok posts or posts made by TikTok Creators - with their authorization.

  • Collection Ads: This ad format enables you to use a product gallery card/image card and an instant gallery page/instant product page for your business. This shopping experience features a combination of video and product images pulled directly from the catalog with CTA to drive conversion to a product or promotion. This feature will be automatically enabled for TikTok Integration users on TikTok Ads Manager.

  • Dynamic Showcase Ads (based on Catalog Sales Objective): DSA drive conversions through personalized ad targeting at scale. They allow you to automatically promote thousands of products, delivering a curated ad experience to your customers that combine product inventory and customer activity on apps, such as adding to a cart or viewing a product. Note: This format is only available to managed TikTok accounts.

To learn more, visit How to set up TikTok on Tray.