How to create Product Shopping Ads

Last updated: November 2024

Product Shopping Ads are ads that use product images and information from your products' Product Details Page. When someone clicks on a Product Shopping Ad, they will go to a Product Details Page to learn more about your products and make a purchase. You can create Product Shopping Ads in TikTok Ads Manager.

Before getting started

  • Product Shopping Ads are available in Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, United States and United Kingdom.

  • Ads for out-of-stock products will pause and resume once the product is back in stock.

  • Ads use the latest Product Display Page image and information from TikTok Shop in the Seller Center.

  • Each ad group can contain only one Product Shopping Ad. Create multiple ad groups to create more Product Shopping Ads.


How to create Product Shopping Ads

To create Product Shopping Ads:

  1. Log in to TikTok Ads Manager.

  2. Click Create ad.

  3. Select Product Sales as your ad objective.

  4. Select TikTok Shop as your product source.

  5. Enter your campaign settings and click Continue.

  6. Choose Product Shopping Ads as your Shop Ads type.

  7. In the Product source details section, click Select a TikTok Shop and choose the shop you want to use as your product source.

  8. In the Bidding & optimization section, choose one of the following optimization goals:

    • Gross revenue: Maximize your gross revenue to achieve a desired return on ad spend (ROAS). You can provide a Target ROAS if you want to control your bidding, or leave this blank to achieve the highest possible gross revenue. Learn more about gross revenue optimization for TikTok Shop Ads.

    • Purchases: Maximize the number of submitted orders to get a lower cost per order. You can provide a Target CPA if you want to maintain an average cost per order submitted.

    • Clicks: Maximize the number of clicks and minimize your cost per click. You can provide a custom Cost cap per click if you want to maintain an average cost per click.

  9. Complete the rest of your ad group settings and click Continue.

  10. In the Product details section, choose which products you want to promote. You can promote all of the products in your shop, or choose specific products:

    • All products: Show people the products they're most likely to purchase from your available inventory.

    • Specific products: Show people the products they're most likely to purchase from one or more products you select from your shop. You can choose up to 50 products.

  11. When you're finished, click Submit.


Your Product Shopping Ad will be submitted for review. When it's approved, people will see your ads in TikTok Recommendataions and Search in the Shop Tab. Products you choose will appear in your Product Shopping Ads as long as they are available. If any of these products is out of stock, they'll no longer appear in your ads.