About Product Shopping Ads

Before you start: The Product Shopping Ads feature is already available to all TikTok Shops in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.

TikTok users see Product Shopping Ads in the Shopping Center's Recommendations and Search. They see product images and product information automatically taken from the advertised product's Product Details Page (PDP). Upon clicking the ad, users land on the corresponding PDP.

Advertisers can create Product Shopping Ads in the Seller Center.

Features and benefits

• Have dedicated control of advertising visibility in Shopping Center and Search. Diversify audience reach, target active shoppers, and increase conversions.

• Use PDP images & information in ads without requiring additional content development.

• Benefit from dynamic product optimization from among all products or selected products. The system will automatically optimize across the Shopping Center's Recommendations and Search placements, across audiences, and across relevant search keywords. Gain advantage by leveraging machine learning based on the full range of onsite discovery and shopping behavior.

• Directly optimize for Return on Ad Spend (ROAS).

• Seamlessly create, monitor, and optimize ads in Seller Center.

Steps to use Product Shopping Ads

Manage Ad account(s)

1. Go to Seller Center and click the Ads tab on the left.

2. The primary ad account is the ad account whose reporting appears in the Ads Dashboard. Campaign is also created in the primary ad account, and campaign spending happens in the primary ad account.

   • If the seller does not have any ad account, the system will direct the seller to complete the one-click ad account creation in the Seller Center.

   • If the seller already has one ad account, the system will assign that ad account as the primary ad account.

   • If the seller already has multiple ad accounts, a pop-up window will appear for the seller to assign a primary ad account.

3. The seller can change the primary ad account at any time. Changing the primary ad account does not affect ads run in any of the ad accounts. To change the primary ad account and manage ad account(s), click the button circled in red below:

   
   
   

4. Sellers can run ads in multiple ad accounts at once.

Top up Ad account balance

1. Go to Seller Center and click the Ads tab on the left.

2. To top up your balance or manage payment details, click the buttons circled in red below:

Create Product Shopping Ads

1. Go to Seller Center and click the Ads tab on the left.

2. Click Create Product Shopping Ads.

   • The campaign will be created in the primary ad account. The seller can switch to another primary ad account (see step "Manage Ad account").

     

3. Complete ad creation details.

   • Product selection options:

     • All products mean that the system will automatically choose the most relevant product(s) from the shop to advertise to TikTok users.

       
       
       

     • Select products to mean that the system will choose from within the list of products that the advertiser manually selected (1-50), to advertise to TikTok users.

       
       
       
       

4. Bid strategy options:

   • Control minimum ROAS threshold (default) requires the advertiser to enter a minimum ROAS threshold. The system will aim to maximize the gross revenue subject to this minimum ROAS threshold, and may not fully spend the budget.

   • Maximize gross revenue does not require advertisers to enter a minimum ROAS threshold. The system will aim to maximize gross revenue using the budget provided.

4. Click Publish.

Read reporting & optimize

1. Go to Seller Center and click the Ads tab on the left.

2. See reporting overview and breakdown by campaign.

   • Metrics available:

     • Cost

     • Product Details Page Views

     • Purchases

     • Gross revenue

     • ROAS

     • Impressions

     • Clicks

     • CPM

     • CPC

     • Cost Per Purchase

     • CTR

     • Purchases per Click

3. Edit the campaign if needed.