Set Up a Lead Generation Campaign with an Instant Form

If you have an existing website lead form, our Lead Generation solutions make it easy to direct potential leads to that page. For more details on how to set up this type of Lead Generation Campaign, please click here.

If you do not have a website lead form or are looking to create a native experience for your potential customers, our in-app instant form solution offer flexibility in lead capture and management.

Using an in-app instant form is good for advertisers who want to decrease friction for potential leads and qualify them later. Our instant form solution provides the following:

  • ​Decrease user form friction

  • ​Build customer/email lists

  • ​Instant lead capture

  • ​Real-time CRM sync

  • ​Surveys with <10 questions

Getting Started

To set up Lead Generation with an in-app instant form, make the following selections at the campaign level:

  1. ​Select Lead Generation as the Advertising Objective.

  2. ​Once you have set up the Ad Group, you will be able to select or create an instant form at the Ad level.

For more detailed information on how to set up your Lead Generation in-app instant form, please see the how-to video below, as well as the user guide.

The below user guide walks you through:

  • ​The step-by-step process to set up a Lead Generation campaign using your own website form.

  • ​Tips for optimizing and scaling your Lead Generation campaign.

  • ​Examples of how other businesses like yours have found success generating leads on TikTok.

To get started, download the guide below!

Downloadable Resources:

To download this PDF in another supported language, view the Help Center in the desired language.

SMB Lead Generation Objective (1P) User Guide:


[MULTI-LANGUAGE] SMB Lead Gen Objective (1P) User Guide - Set Up a Lead Generation Campaign with an Instant .pdf (5.95 MB)


[DUTCH] SMB Lead Gen Objective (1P) USER GUIDE - Find Your Next Lead on TikTok with Our Lead Generation Solutions .pdf (6.26 MB)