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How to Integrate HubSpot in Leads Center

Last updated: May 2025

With Leads Center, you can transfer leads data collected through your organic lead generation forms, direct messages, and paid Messaging Ads directly to your CRM platform.


Note: This feature is currently in testing and not available to all advertisers.

Before you begin

Before you integrate TikTok Lead Generation with HubSpot, make sure you have:

Note: You don't have to have a live campaign to create an Instant Form.

Step 1: Select CRM and authorize access

  1. Open TikTok Leads Center.

  2. Navigate to the Lead management page and click on Connect CRM.

  3. Under Find your CRM, select HubSpot from the list of CRM options.

  4. Select TikTok Direct Integration and click Confirm.

  5. To apply permissions, click on Confirm Permissions to allow TikTok to access your Business Account. You will be directed to the Lead Connecter permissions page.

  6. Under Access Your Ad Account For, select the ✔ icon on the following 3 boxes:

    1. Ad Account Management

    2. Creative Management

    3. Lead Management.

  7. Click Confirm. The Authorize success notice will appear once access is successfully granted. You can manage your permissions in the future within the TikTok for Business user settings page.

  8. Within the Connect to a CRM system page, you should see Permissions granted with a green check mark displayed next to your Business Account name.

  9. Link your HubSpot account by clicking Sign in to HubSpot to connect your HubSpot CRM. This will direct you to the page to connect your TikTok ads account to HubsSpot.

  10. Select Sign in to your HubsSpot account to connect your TikTok ads account to HubSpot. This will direct you to the HubSpot sign-in page.

  11. Provide the appropriate HubSpot credentials within the pop-up window and log in to your HubSpot account.

  12. Select the TikTok ads account to connect to HubSpot and click Confirm Account.

  13. Select Connect app to finish connecting your TikTok ads account to HubSpot.

  14. Once the connection is complete, an Action complete notice will appear. Click Next to go to the Select form page to select a form for mapping.

Step 2: Select Instant Form for mapping

  1. Select the Instant Form you want to sync leads from.

  2. Select the check icon on the disclaimer box to acknowledge your consent to use email and SMS contacts. Click Next to go to the Map fields page.

Step 3: Map fields and sync leads data

  1. Scroll down to the Set Form Field Mapping section. Map the corresponding fields from your TikTok Instant Forms data with the HubSpot data using the dropdowns. Click Next after all necessary data fields are mapped.

    1. For example, if you would like to transfer email data from HubSpot to TikTok, you can search "email" on the search bar and utilize the drop down to select Email.

  2. Click Yes, send test data to test your connection and preview how the actual lead will look and a notification will appear once your data is successfully sent. Navigate to HubSpot to view the transferred leads data.


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