How to Publish Ads from a TikTok E-Commerce Partner Platform
You must set up the TikTok channel on your E-commerce platform to be able to publish TikTok ads directly from your store. You will use TikTok Ads Manager to set up and manage campaigns. The following objectives are present only in TikTok Ads Manager:
Awareness objectives: Reach
Consideration: Traffic, App Install, Video Views, and Community Interaction.
Before you begin
Before you get started, the ad creation function within the TikTok channel only supports a limited number of advertising objectives and ad creation tools.
How to Publish Ads from a TikTok E-Commerce Partner Platform
To publish Ads from a TikTok E-Commerce Partner Platform:
From the TikTok channel Overview page, locate the TikTok Marketing module.
Click Create a Campaign.
Under Promotion Type, select Single Product or Website.
For Single Product, choose a product from your TikTok Catalog. We recommend choosing your hero product, bestseller, or exciting product launch for your first campaign.
For Website, enter the website's URL.
Upload a video from your device or create a video using our Smart Video Tool.
To create a Smart Video, you will need to:
Upload the media that you want to use in your video.
Arrange the media in the order you want it to appear in your ad.
Enter a price or discounted price and product information.
Pick a video style, Dynamic or Peaceful.
From the Conversion Event module, select an Optimization event.
Define your Audience Targeting using Demographics and Interests.
We recommend keeping your targeting faily broad to let TikTok find users most likely to take action based on your optimization event.
Set up your Schedule & Budget.
Choose a Daily Budget or Lifetime Budget, and then enter an amount. The budget should be no less than $20 for either budget. Allocate a minimum of 50x your target CPA for the first week.
Select a date that you want to start delivering your ads.
Check Run continuously to run your ad indefinitely after the scheduled start time. Uncheck Run continuously to run your ad within a set date range.
Learn more about budget.
Once you have completed all the required selections, click Submit.
If you have not set up a payment method on your ad account yet, click Finish set up to complete this step.
After setting up your payment method and your ad is approved by TikTok, your ad will go live.
You can log in to your TikTok Ads Manager account to track performance. You will be able to see a summary of all ad performances on your Dashboard tab. The Campaign tab offers a more in-depth look at performance to view the results of your campaigns, ad groups, and ads. The Reporting tab is useful for exporting performance data.