TikTok E-Commerce Partner Platforms

How to set up TikTok on VTEX

Last updated: August 2024

When you set up your TikTok connection with VTEX, you can create and manage TikTok ads directly from your store. To set up your TIkTok connection:

Before you begin

To be able to configure the TikTok for Business app in your VTEX store, you need to meet the following requirements:

  • Have a TikTok Business account

  • Have Admin permission in TikTok Business Center

  • Have a TikTok Ads Manager account linked to your business account

Note: If your Agency is setting up the integration on your behalf, they must use TikTok Business Center to set up the integration, and they will need Admin rights to the connected Ad account, catalog, and pixel.

Find the TikTok connection on VTEX

  1. Go to your VTEX dashboard.

  2. Click Account Configuration in the left-hand column.

  3. Click Apps and choose App Store.

  4. Find or search TikTok for Business App and click Install. You will be directed to the VTEX App Store.

  5. On the TikTok for Business App page, click Get App.

  6. Log in to your VTEX Store by entering your account name in the field and click Confirm.

  7. You will be redirected to the check out page to download TikTok for Business App. Click Place Order to continue.

  8. Once you have successfully downloaded TikTok for Business App, click Go to Install Page where you'll be redirected to VTEX.

  9. Click Install to complete.

  10. In the left column, select and expand Marketplace.

  11. Click TikTok.

  12. Enter all relevant information and click Next.

  13. Confirm your information and click Submit to continue.

  14. Click Connect Account.


Set up TikTok for Business

  1. Log into your TikTok account or create a new account to begin the integration.

  2. Authorize TikTok For Business to connect using your TikTok Account.

  3. Log into your TikTok For Business Account, or create a new one. If you've already signed up for a TikTok for Business Account using your TikTok Account, your TikTok For Business account will connect automatically.

  4. Choose a TikTok Business Center that belongs to your TikTok For Business account and click Connect. To create a new TikTok Business Center, click Create New.

  5. Choose a TikTok Ad account connected to your TikTok For Business account and click Connect. To create a new TikTok Ad account, click Create new.

  6. Having successfully connected your TikTok account, TikTok For Business account, TikTok Business Center, and Ad account, you will see the following page:

    Partner connection TikTok for Business

  7. Click Data Sharing to install a TikTok Pixel. Click Create New to create and install a new pixel, or click Connect to connect an existing one. It's recommended to install a new one in setup.

    • Note: Remove any existing TikTok Pixel code from your website before installing a new one.

  8. You can turn on Advanced Matching to help improve conversions by allowing TikTok to deliver your ads more efficiently to people who are likely to convert. Learn more about Advanced Matching.

  9. Click Catalog, then click Create New to set up your product catalog sync. This will sync your existing product catalog with your TikTok Business Center.

  10. Provide your billing information.

  11. Click on each section to confirm your information. When you're done, click Finish.