About Catalog Ads in TikTok Ads Manager

Catalog Ads are an ad solution that uses images, videos, and product information from your Catalog to create personalized ads. When someone sees your Catalog Ad, they can visit your website or Instant Page to learn more and purchase. You can upload new catalogs and integrate data connections to create result-driven campaigns.

Catalog Ads are available for campaigns using the Sales objective for the Website, App, or Smart+.

Features of Catalog Ads

• Enhanced personalization: Machine learning algorithms ensure that the most relevant products or content are matched to individual users, increasing the likelihood of engagement and conversion.

• Smart+ Catalog Ads: Uses automation and catalog to boost CPA (cost per purchase) compared to manually created campaigns.

Available ad formats

• Carousel: Connect your catalog directly to your ad creative to feature product images from your catalog. It's ideal for creating always-on sales campaigns, prospecting, or retargeting.

• Single video: Upload or choose videos from your library and include interactive add-ons to promote items from your catalog.

• Catalog video: Harness product-level signals to automatically present videos aligned with user interest, driving higher engagement and relevance.

Learn More:

• How to create Catalog Ads in TikTok Ads Manager

• How to create a Catalog

• How to create a Catalog Carousel on TikTok Ads Manager

• About Interactive Add-ons for Catalog Ads