English
Create an Ad

Lead Generation

  1. Ad objectives /
  2. Lead Generation /
  3. Leads Center /

How to create and share Instant Forms in Leads Center

Last updated: May 2025

With Leads Center, you can create and share Instant Forms across TikTok Ads Manager accounts and TikTok Business Accounts, helping to optimize your organic and ads leads management all within one platform.

How to create an Instant Form in Leads Center

  1. Access Leads Center.

  2. In the left column, click on Instant Form.

  3. Click on Create.

  4. Customize your Instant Form.

  5. Click Confirm to create the Instant Form.

How to share Instant Forms across organic and ad channels

To share your Instant Forms on TikTok Ads Manager:

  1. Once you have created an Instant Form on Leads Center, locate the Instant Form within the Instant form page.

  2. Click on Share.

  3. Click on Link accounts to select the ad account you want to share this Instand Form with.

  4. Once you have successfully shared the Instant Form with your ad account, you can locate the Instant Form in TikTok Ads Manager.

    1. Click on Tools.

    2. Click Instant page under Creative. You will see a Shared label next to your linked campaign.

To use a shared Form on your Business Account's organic post:

  1. Open the TikTok App.

  2. Before publishing your organic post, click on Add link.

  3. Click on Lead gen.

  4. Choose the Instant form you want to use and click Add.

  5. Add a call to action and click Next.

  6. The Instand Form will now be linked to your video post.

  7. Click on Post to publish your video.

  8. Once the video is published, you will see a Get quote tag on your video.


*Was the information helpful?
Related Articles
How to analyze post-campaign audience insights data
How to access Audience Insights
About Audience Insights