About TikTok Pixel on Salesforce Commerce Cloud
The TikTok pixel is a piece of code that you can place on your website to help you find new customers, optimize your campaigns and measure ad performance. When you install a TikTok pixel, you can track website visitor actions like page views or purchases, create audience segments to re-engage previous site visitors, or create lookalike audiences to find new customers.
Benefits
Easy implementation: With the click of a button, use TikTok Pixel to enhance ad performance and gain cutting-edge insights into your advertising.
Full-funnel events are included with the integration, allowing you to measure valuable actions throughout the customer journey.
Streamlined steps to create and install your TikTok Pixel.
Standardized event rules specific to Salesforce Commerce Cloud unique user journey.
Features
Advanced Matching: Turn on Advanced Matching to help improve conversions by allowing TikTok to deliver your ads more efficiently to people who are likely to convert.
Audience enrichment: Build custom audiences for your campaigns to show relevant ads to potential customers.
Product parameters: Send additional information about website visitor actions, like total price of an order or product name and category. Parameters can unlock features like Value Based Optimization and enrich reporting with metrics like Return on Ad Spend (ROAS).
Advanced Matching
Advanced Matching is an optional feature available via the TikTok Pixel that lets advertisers send privacy-safe hashed customer information including email addresses and phone numbers to match TikTok ads with website conversions, and enrich audiences for retargeting. There are two core benefits available with this feature:
Measurement: With the ability to better match TikTok ads with website conversions, Advanced Matching provides more accurate measurement, more tracked conversions and lower Cost Per Acquisitions (CPAs) in reporting. Advanced Matching also provides multiple session reporting for people who log in to TikTok, which helps track purchases made across different devices, different browsers, or at different times.
Audience Enrichment: Advanced Matching provides the ability to enrich audiences for retargeting based on website visitor actions. Advanced Matching is also required for using retargeting products.
TikTok Data Sharing
You can choose how customer data and browsing behavior is measured in your online store through TikTok business products. With Advanced Matching, you agree to share customer data with TikTok, which could include email, phone number, name, and location. Advanced Matching can increase your retargeting audience, drive better conversion attribution and improve your campaign performance.
As this feature shares privacy-safe personal customer details with TikTok, you should ensure your privacy policy reflects your usage of customer data.
Learn more about how TikTok protects customer data and read the TikTok Business Products (Data) Terms.