How to set up Deep Funnel Optimization campaigns

Deep Funnel Optimization for Lead ads in TikTok Ads Manager helps you optimize both your upper funnel events and deeper funnel events.

How to set up a Deep Funnel Optimization campaign

1. Log in to TikTok Ads Manager.

2. Click Create ad.

3. Choose Lead generation as the advertising objective.

4. Click Continue.

5. In the Optimization location section, choose either Website or Instant form.

6. If you chose Website:

   1. Choose your TikTok pixel.

   2. Select an event from the Optimization event drop down menu that you want to optimize as an upper funnel event.

   3. Turn on the toggle to enable deep funnel optimization.

   4. Choose your data connection sources from the drop down menu.

   5. Select a deep funnel event from the deep funnel event drop down menu that you want to optimize as a deeper funnel event.

   6. In the Placements section choose between Automatic placement or Select placement. You can choose TikTok for Select placement.

   7. In the Bidding & Optimization section, choose Conversions as the Optimization Goal.

7. If you choose Instant Form in the last step:

   1. Turn on the toggle to enable deep funnel optimization.

   2. Choose your data connection sources from the drop down menu.

   3. Select a deep funnel event from the deep funnel event drop down menu that you want to optimize as a deeper funnel event.

   4. In the Placements section choose between Automatic placement or Select placement. You can choose one or a combination of TikTok, Pangle, or Global App Bundle for Select placement.

   5. In the Bidding & Optimization section, choose Leads as the Optimization Goal.

8. For bid strategy, both Maximum Delivery and Target CPA are available.

9. Complete the remaining settings to create your Deep Funnel Optimization campaign.

How to monitor Deep Funnel Optimization campaigns

1. Log in to TikTok Ads Manager.

2. Click on the Campaign tab.

3. Click on Custom table in the top right corner.

4. Select Custom columns.

For more best practices on Deep Funnel Optimization campaigns, refer to Tips for Deep Funnel Optimization.