Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Lead Generation
Lead generation campaigns
Instant Forms
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- How to create a lead generation campaign with an Instant Form
- How to create an Instant Form in TikTok Ads Manager
- Replace an attached Instant Form
- Edit the name of an Instant Form
- About Instant Form question types and settings
- About instant form custom components
- About the Form Layout for Instant Form
- About the Rich Content Form template
- How to create a rich content form
- About the Card layout for Instant Forms
- Create a Card layout form
- About the Form Card for Instant Forms
- How to access Leads data on Instant Forms
- About AIGC for Instant Forms
- How to create custom disclaimer in Instant Form
- How to add a Business Locator question to your Instant Form
- How to add gated content to your Instant Form
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Leads Center
CRM integration
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- About available CRM integrations for TikTok Lead Generation with Instant Form
- How to edit your CRM integration settings
- How to integrate TikTok Lead Generation with Zapier
- How to Troubleshoot Zapier
- How to integrate TikTok lead generation with LeadsBridge
- How to Troubleshoot LeadsBridge
- How to integrate TikTok Lead Gen with HubSpot
- How to remove your HubSpot integration from TikTok Ads Manager
- How to install the TikTok For Business Plugin on WordPress
- How to integrate TikTok lead generation with Salesforce Marketing Cloud
- Troubleshooting TikTok Lead Gen with Salesforce Marketing Cloud integration
- How to integrate TikTok Lead Gen with Salesforce Sales Cloud
- How to integrate TikTok Lead Generation with Google Sheets
- How to integrate TikTok Lead Generation with Klaviyo
- How to Troubleshoot Webhooks
- About signal postback for lead quality optimization
- How to postback signals through csv
- How to postback signals through Events API
- How to postback signals through Zapier
- How to postback signals through Leadsbridge
- How to postback signals through Google Sheets
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Messaging Ads
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- About TikTok Messaging Ads
- How to set up TikTok Direct Messaging Ads
- How to update your TikTok Direct Message permission for TikTok Messaging Ads
- How to set up TikTok Instant Messaging Ads
- TikTok Messaging Ads: Policies
- About Message Management Tools
- How to set up the TikTok integration on Pancake
- How to create message events on TikTok Events Manager
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Call Ads
Business Account Lead Generation
Lead quality optimization
- Ad objectives /
- Lead Generation /
- Lead quality optimization /
How to set up Deep Funnel Optimization campaigns
Deep Funnel Optimization for Lead ads in TikTok Ads Manager helps you optimize both your upper funnel events and deeper funnel events.
How to set up a Deep Funnel Optimization campaign
Log in to TikTok Ads Manager.
Click Create ad.
Choose Lead generation as the advertising objective.
Click Continue.
In the Optimization section, choose either Website or Instant form.
If you chose Website:
Choose Conversion as your Goal.
Choose your TikTok pixel.
Select an event from the Optimization event drop down menu that you want to optimize as an upper funnel event.
Turn on the toggle to enable deep funnel optimization.
Choose your data connection sources from the drop down menu.
Select a deep funnel event from the deep funnel event drop down menu that you want to optimize as a deeper funnel event.
In the Placements section choose between Automatic placement or Select placement. You can choose TikTok for Select placement.
If you choose Instant Form in the last step:
Choose Form submission as your Goal.
Turn on the toggle to enable deep funnel optimization.
Choose your data connection sources from the drop down menu.
Select a deep funnel event from the deep funnel event drop down menu that you want to optimize as a deeper funnel event.
In the Placements section choose between Automatic placement or Select placement. You can choose one or a combination of TikTok, Pangle, or Global App Bundle for Select placement.
For bid strategy, both Maximum Delivery and Target CPA are available.
Complete the remaining settings to create your Deep Funnel Optimization campaign.
For more best practices on Deep Funnel Optimization campaigns, refer to Tips for Deep Funnel Optimization.
How to monitor Deep Funnel Optimization campaigns
Log in to TikTok Ads Manager.
Click on the Campaign tab.
Click on Custom table in the top right corner.
Select Custom columns.
Search for any of the 3 Deep Funnel Optimization campaign metrics and add them to your report:
Deep funnel result
Cost per deep funnel result
Deep funnel result rate
You can also create custom metrics by selecting + Add custom metric.
For example, if you selected Registrations as your deep funnel event, you can calculate the Deep Conversion Rate (DCVR) by dividing Registrations by Conversions.