About setting different affiliate commission rates for TikTok Shop Ads
This feature is only available to invited sellers with products in an Open Collaboration plan. Sellers using Target Collaboration can continue to set a common commission rate applied to eligible orders from ads using affiliate posts.
Affiliate commission rates determine how commissions are generated through TikTok Shop Ads that use affiliate creative posts. When you create Shop Ads through an Open Collaboration plan with an affiliate creator, you can adjust the following commission rates:
Standard commission rate: Commission rate for eligible affiliate orders.
Shop Ads commission rate: Commission rate for eligible orders attributed to ads that use affiliate posts.
Benefits
Choose different commission rates for organic affiliate sales and sales generated by ads that use affiliate posts
Transparently share commission rates and earning sources
Generate more commissions for creative affiliates and unlock a larger source of authorized creative assets
How affiliate commission rates work
You can set a commission rate for each product, a group of products, or all products. Choose a Standard commission rate to set a commission rate for organic sales. Turn on Shop Ads commission rate to offer a separate commission to creators for orders that come from ads. You can set a commission rate between 1% and 80%.
If you turn off Shop Ads commission rate, ads that use affiliate posts will still earn the Standard commission rate.
For example, you can set a 10% Standard commission rate and a 5% Shop Ads commission rate for your product. If someone clicks on an affiliate product link and buys your product without clicking on an ad, the order will generate a 10% Standard commission rate. If someone clicks on an ad that uses an affiliate post, and then decides to buy your product, the order will generate a 5% Shop Ads commission rate. If someone buys your product after clicking on an ad that doesn't use an affiliate post, the order won't generate a commission.