About setting different affiliate commission rates for TikTok Shop Ads

Last updated: November 2024

This feature is only available to invited sellers with products in an Open Collaboration plan. Sellers using Target Collaboration can continue to set a common commission rate applied to eligible orders from ads using affiliate posts.


How affiliate commission rates work

You can set a commission rate for each product, a group of products, or all products. Choose a Standard commission rate to set a commission rate for organic sales. Turn on Shop Ads commission rate to offer a separate commission to creators for orders generated with the support of ads. You can set a commission rate between 1% and 80%.


If you turn off Shop Ads commission rate, ads that use affiliate posts will still earn the Standard commission rate.


For example, you can set a 10% Standard commission rate and a 5% Shop Ads commission rate for your product. If someone clicks on an affiliate product link and buys your product without clicking on an ad, the order will generate a 10% Standard commission rate. If someone clicks on an ad that uses an affiliate post, and then decides to buy your product, the order will generate a 5% Shop Ads commission rate.