Collection Ads
Last updated, May 2024

Update: From January 2023, existing Collection Ads advertisers will be able to access Video Shopping Ads under the Product Sales objective. We are gradually sunsetting Dynamic Showcase Ads and Collection Ads in phases, starting in February 2023.

Core functionalities and benefits of Dynamic Showcase Ads and Collection Ads have been incorporated into Video Shopping Ads under the Product Sales objective. Additionally, new optimization features and formats are introduced to help you succeed in your marketing campaigns. To learn more, refer to How to create Video Shopping Ads (for Catalog).

Key dates and Updates

  • From February 16th, 2023

    • Global advertisers, excluding Asia Pacific and China Outbound, will not be able to create new campaigns with the Collection Ads format.

    • There will be no impact on your existing ads and you may continue to edit or duplicate existing ads.

    • We recommend testing out Video Shopping Ads to promote sales of your catalog products.

  • From March 3rd, 2023

    • Asia Pacific and China Outbound advertisers will not be able to create new campaigns with the Collection Ads format.

    • There will be no impact on your existing ads and you may continue to edit or duplicate existing ads.

    • We recommend testing out Video Shopping Ads to promote sales of your catalog products.

  • From March 31st, 2023

    • Global advertisers will not be able to create, edit, or duplicate existing Collection Ads.


About Collection Ads

Collection Ads is an ad format that enables people to seamlessly find, discover and browse products in a full-screen mobile experience. When you publish Collection Ads, you will create an ad that leads to an Instant Gallery Page - where people can explore a curated collection of your products.


By attracting your customer's attention and then letting them explore your products in a fast-loading instant experience, Collection Ads can help drive product discovery and action.


How they work

When someone taps an interactive element of your ad, it will lead to an Instant Gallery Page, where visitors can browse a curated gallery of product cards.


You can either handpick the products to feature in your Instant Gallery Page or let TikTok Ads Manager dynamically display the most relevant products for each visitor.


From the Instant Gallery Page, people can browse your catalog of products and then head to your website to complete their purchase journey.


Benefits of Collection Ads

Drive product discovery on mobile

Collection Ads combine the unique attributes of a TikTok ad (full screen, vertical, and sound on) with a fast-loading Instant Gallery Page and product recommendation algorithm - making it easier than ever for people to find and discover relevant products.

Publish ads featuring relevant products

Collection Ads give you the ability to deliver personalized product recommendations. This means that people will see different products in your Instant Gallery Page based on how relevant they are for each visitor.


This ability to dynamically promote products will help ensure the right people - see the right products - at the right time.

Create an immersive experience

Collection Ads provide a highly engaging and immersive experience. Because the entry point to the Instant Gallery Page is the entire in-feed video ad, your customers will never have to wait for a mobile landing page to load to begin their purchase journey.


For more information on how to create Collection Ads, see How to Create Collection Ads.

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