How to create a rich content form

The rich content form is an Instant Form template for creating informative and engaging lead forms. With the rich content form, you can show more about your brand and offerings through structured content blocks directly embedded within the form.

Before you begin

• Learn about the rich content Form template.

• Learn how to create a lead generation campaign with an Instant Form.

How to create a rich content form

You can create a rich content form from the Tools tab or while creating a campaign in TikTok Ads Manager. Create a rich content form from Tools:

1. Log in to TikTok Ads Manager.

2. Select the Tools tab.

3. Choose Instant Page.

4. Select Instant Form.

5. Click Create.

6. Select the Rich content form template.

Create a rich content form while creating a campaign:

1. Log in to TikTok Ads Manager.

2. Select Campaign.

3. Select Create.

4. Select lead generation as the advertising objective.

5. Once you have set up the Ad Group, you will be able to select or create an Instant Form at the Ad level. Choose the rich content form template.

Note: Connect your Customer Relationship Management system if you have one integrated on TikTok.

How to customize a rich content form

1. Click Settings: Set up basic settings for language, color scheme, and tracking parameters.

2. Click Banner and introduction: Add an image for the form background and your logo. Then enter the name, headline for the form, and slogan (optional).

3. Click Questions: Add questions for gathering potential customers' personal information and custom questions based on your business objective.

4. Click Privacy Policy: Add in your product details, benefits, testimonials, steps, about us, and FAQs.

5. Click Add components: You can click the plus sign to add more components.

   

6. Drag components to reorder them.

   

7. On the Thank You screen, add a Thank You page to your form.

8. Click Complete.