Finding leads and acquiring new customers is more expensive and time-consuming than ever. This article explains lead generation and how you can supercharge your lead generation with our unique audiences and ad solutions.

Lead generation is the process of identifying and cultivating potential customers for a business's products or services. This is done through a prospective client submitting information to a business to be contacted at a later time or date to make the final sale, or by contacting the business directly.

Features and Benefits

Our Lead Generation solutions help businesses of all sizes grow their customer base. With our unique, engaged audience, flexible form options, and efficient CRM integrations, businesses in professional & local services, education & training, retail, and more can discover people who want to hear from them on TikTok.

New potential customers can safely share their information with you. We support two ways to collect leads on TikTok: create an in-app Instant Form or use your own existing website form.

If you are unsure about which solution you should use, read the following information.

In-App Instant Form

You want to reduce friction for potential leads and qualify them later. Good for the following:

• Decreasing user form friction

• Building customer or email lists

• Instant lead capture

• Receive leads to your existing CRM setup

• Forms with less than 10 questions

For more information on this solution, refer to Set Up a Lead Generation Campaign with an Instant Form.

Your Website Form

You already have a lead form on your website with qualifying logic built in.

Good for the following:

• Boosting traffic to your site

• Qualifying leads via your site

• More detailed qualifying information or questions

For more information on this solution, please refer to click Set Up a Lead Generation Campaign with your own Website.

For more information about our solutions, see our reference guide, which outlines the following:

• How you can collect leads with both the in-app Instant Form or your own website form

• Creative tips for optimizing and scaling your Lead Generation campaign

• Examples of how other businesses like yours have found success generating leads on TikTok

Downloadable Resources

SMB Lead Generation Solutions One Pager

English

[MULTI-LANGUAGE] SMB LEAD GEN ONE PAGER PDF - Find Your Next Lead on TikTok with Our Lead Generation Solutions .pdf (1.51 MB)

Dutch

[DUTCH] SMB Lead Gen Objective (1P) USER GUIDE - Find Your Next Lead on TikTok with Our Lead Generation Solutions .pdf (6.26 MB)