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About TikTok Shop Ads in TikTok Ads Manager

Last updated: March 2025

TikTok Shop Ads helps you reach out to relevant audiences across feed, search, and shopping centre ad placements. It's automatically available to all advertisers in Indonesia, Malaysia, the Philippines, Singapore, Thailand, the United Kingdom, the United States, and Vietnam.


Note: TikTok Shop Ads are only available when selecting sales as the advertising objective of your ad campaign with TikTok Shop as the product source.


There are three types of TikTok Shop Ads:


The above shop ads types are meant to unlock different moments of user discovery, consideration, and transaction. Running all available types together helps you get the most results.


Note: You can run any of them depending on your content availability.

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