Create a Question Card

Last updated: September 2024

There are two options for creating a Question Card form in TikTok Ads Manager.

Option 1: From the Tools tab

GIF - Question Card creation option 1
  1. Open TikTok Ads Manager.

  2. Select the Tools tab, and then choose Instant Page.

  3. Select the Instant Form tab, and select the Card Layout.


Option 2: During campaign creation

GIF - Question Card creation option 2
  1. Open TikTok Ads Manager.

  2. Select Campaign, and then click Create.

  3. Select Lead Generation as the Advertising Objective and create a new Ad Group with Instant Form selected as the Optimization Location.

  4. Once you have set up the Ad Group, click +Create in the Destination section at the ad level to access the Instant From Builder.

  5. Choose the Card Layout.


Note: Remember to connect your CRM if you have one integrated on TikTok.

How to customize a Question Card form

Step 1. Set up the color scheme and language

  • Use the drop-down menu in the top right corner to change the color scheme and language settings.

Question Card color scheme - screenshot

Step 2. Create a Welcome Page

  • Set up the background image, title, description for your Question Card form.

  • You have the option to add a logo on this page.

  • Toggle on the Display time estimate option to display an estimated time of how long it takes to fill out your form (e.g. 3 minutes). This is calculated by the average time users need to fill out the form. If you have applied logic settings, the time is based on the maximum number of questions a user might need to answer.

Step 3. Add Questions

  • In the Question module, you can set up Custom and Personal Information Questions.

    • Select the Image Question type to create a Custom Question with answers displayed with images

    • Use Conditional Answer question type to dynamically show options for question based on response to previous question.

    • Personal Information Questions will be shown at the end of the Question Card for and grouped by category on a single page.

  • You have the option to set up the logic to display your Custom Questions on this page.

    • Note:

      • You need to have at least two Custom Questions to set up the logic.

      • After turning on the Logic setting, you will not be able to adjust the order of questions.

Step 4. Add Your Privacy Policy

  • In the Privacy module, add your Company Name and link to your company's Privacy Policy, beginning with http:// or https://.

  • You can add additional statements, such as marketing opt-ins and legal disclaimers, by toggling on Custom Disclaimer.

Step 5. Customize the Final Page

  • Click the Final Page tab to set up how you would like the last page of your Question Card form to look like:

    • Add a headline and description.

    • Add call-to-action buttons with a link to your website and/or link to download your app.

Step 6. Update Settings

  • Click the Settings tab to set up your Form Type, Field Names in export files, and Tracking Parameters.

    • Select a Form Type:

      • More Volume: prioritize the volume of leads, where no additional review page is added for users prior to submitting the form.

      • Higher Intent: focus on leads with higher intent by adding a review page and CAPTCHA after users click Submit on your form to verify that the lead is a real person.

    • Add custom field names if you would like to match the field names in export files with fields in your CRM system. These fields are not shown to users.

  • Add the Parameter Name and Value you want to track.

    • Tracking parameters enable advertisers to identify leads coming from a specific source. These parameters are not visible to users.