We recommend integrating a Customer Relationship Management (CRM) system with TikTok Lead Generation. The following types of integrations are currently available:

• Direct Integrations

• Third-Party Integrations

• TikTok Custom API with Webhooks

• Website Builder Plugins

The key benefits of integrating CRM systems with TikTok Lead Generation are:

• Real-time lead updates directly in your CRM.

• The ability to follow up with gathered leads immediately, increasing your chances of conversion.

• Only having to integrate once and continue to receive leads.

Direct Integrations

Direct integrations include HubSpot, Salesforce Marketing Cloud, and Salesforce Sales Cloud. Learn more about how to integrate TikTok Lead Generation with HubSpot, Salesforce Marketing Cloud, Salesforce Sales Cloud, or Google Sheets.

Third-Party Integrations

Third-party integrations include Zapier and LeadsBridge. Learn more about how to integrate TikTok Lead Generation with Zapier and LeadsBridge.

TikTok Custom API with Webhooks

TikTok provides TikTok Custom API with Webhooks for integrating your lead management system with TikTok Lead Generation. You can receive updates in real time and get notifications about lead content directly in your CRM or lead handler. Learn more about the TikTok Marketing API.

Website Builder Plugins

In addition to partnerships with third-party CRM platforms and automation tools, you can set up a TikTok Ads Manager account and install the TikTok pixel (one-click) with your website builder of choice. Currently, WordPress users can install the TikTok Plugin to:

• Sign in or create a new TikTok Account.

• Connect your existing Business Center account or create a new one with 1 click.

• Connect your existing TikTok Ads Manager account or create a new one in 1 click.

• Install the pixel and activate Advanced Matching for optimized tracking.

To learn more about the TikTok for Business plugin on WordPress, refer to How to Install the TikTok For Business Plugin on WordPress.