How to install the TikTok For Business Plugin on WordPress

Last updated: October 2024

The TikTok for Business plugin on WordPress allows you to easily install the TikTok Pixel. The TikTok plugin improves website tracking so you can show more relevant ads to potential customers.


Before you begin

Before you begin you will need the following:

  • TikTok for Business Account.

  • TikTok Business Center Account.

  • TikTok Ads Manager.

  • TikTok Pixel.


Learn how to link a TikTok for Business Account with a TikTok Account.

How to install the TikTok for Business Plugin on Wordpress

To install the TikTok for Business Plugin on Wordpress:

  1. Log in to your Wordpress account.

  2. Click Plugins.

  3. Search for TikTok in the search bar.

  4. Select the TikTok app.

  5. Click Install and Activate.

  6. Log into your TikTok account.

  7. Authorize TikTok for Business to connect using your TikTok account. Skip this step if your TikTok for Business account is already connected.

  8. Select your TikTok Business Center account that is connected to your TikTok for Business account.

  9. Click Connect.

  10. Select your TikTok Ad account that is connected to your TikTok for Business account.

  11. Click Connect.

  12. Click Data Sharing in Wordpress.

  13. Click Create New or select an existing TikTok Pixel.

    • Note: Make sure the Advanced Matching feature is turned on.

  14. Complete the steps to install the TikTok Pixel.

  15. Click Finish Setup.