How to install the TikTok For Business Plugin on WordPress
Last updated, November 2023

The TikTok For Business Plugin on WordPress is a turnkey solution that enables Lead Generation advertisers to onboard onto TikTok For Business and seamlessly install the TikTok Pixel for relevant website events in a few clicks.

The TikTok plugin lets you:

  • Get started with TikTok For Business with one click. With a click of a button, you can create or link your TikTok For Business account, TikTok Ads Manager, and TikTok Business Center, and install the TikTok Pixel.

  • Unlock advanced pixel features. Built using the powerful developer codebase, the TikTok plugin offers exclusive access to the pixel's newest features.

    • Advanced Matching: Track website visitor events with improved match rate accuracy to better measure results.

    • Audience enrichment: Build audiences and capitalize on opportunities to show relevant ads to potential customers.

    • Product parameters: Send additional information about website visitor actions, like the total price of an order or product name and category. You can use these product parameters to customize audiences and enrich reporting with metrics like Return on Ad Spend (ROAS).

    • Automatic updates: Stay on top of the latest pixel updates with automatic updates - no action required.

Steps to use

  1. From your WordPress dashboard, navigate to the panel on the left-hand side of the page and select Plugins.

  2. Search TikTok in the search bar on the plugin page.

  3. Select the TikTok app.

  4. Click Install and Activate.

  5. Log into your TikTok account to activate and set up the integration. Alternatively, sign up for a new TikTok account.

  6. Authorize TikTok For Business to connect using your TikTok account.

  7. Having successfully authorized and connected your TikTok account, you will be able to Register for a brand new account or Log in to an existing TikTok For Business Account.

    • If you have previously signed up for a TikTok For Business account using your TikTok account here, you will notice that your TikTok For Business account is already connected.

  8. Having successfully connected your TikTok For Business account, you will be prompted to connect (or create) your TikTok Business Center.

    • To create a new TikTok Business Center, click Create New under the Business Center section.

    • To connect to an existing TikTok Business Center, select one that belongs to your TikTok For Business account and click Connect.

  9. Connect your TikTok Ad account or select an existing TikTok Ad account associated with your TikTok For Business account and click Connect.

    • To create a new TikTok Ad account, click Create New.

    • To connect to an existing TikTok Ad account, select one that belongs to your TikTok For Business account and click Connect.

  10. The next step is installing the TikTok Pixel embedded in our integration. Click on the Data Sharing section.

    • If you have never added a TikTok Pixel to your WordPress website, click Create New.

    • If you prefer to connect an existing TikTok Pixel, please refer to About TikTok x WooCommerce .

    • Make sure the Advanced Matching feature is turned on to improve the match rate between TikTok ad clicks and conversions that happen on your website.

  11. Once each section is completed, click Finish Setup.

  12. Click on Create Now to get started with TikTok Ads or select Start Later to go to the TikTok Integration Dashboard.