Lead Generation

How to integrate TikTok Lead Gen with Salesforce Marketing Cloud
Last updated: July 2024

Salesforce Marketing Cloud is one of three direct CRM integrations available for TikTok Lead Generation.


Learn more about available CRM integrations for TikTok Lead Generation with Instant Form.

Before you begin

Before you integrate TikTok Lead Generation with Salesforce Marketing Cloud, make sure you have:

  1. A Salesforce Marketing Cloud Engagement account.

  2. Created at least one Instant Form on TikTok Ads Manager.

  3. Admin access to the ad account you will be using for integration.


How to integrate TikTok Lead Gen with Salesforce Marketing Cloud

To integrate TikTok Lead Generation with Salesforce Marketing Cloud:

  1. Log in to your Salesforce Marketing Cloud application.

  2. In the application, find your website stack (for example, S4, S6, S51) based on your account URL. Learn more about finding the correct website stack with Salesforce's help center.

  3. Replace the s4 in the following url with the website stack you identified: https://mc.s4.exacttarget.com/cloud/login.html#app/Administration/InstalledPackages/abe1765b-3f16-40b1-b879-caeac13c3e85/install

  4. This new URL will be used to access the integration install page. Click the Install button in the right-hand corner.

  5. After a successful installation, refresh the page and click AppExchange in the navigation bar.

  6. Under App Exchange, select TikTok Lead Ads.

  7. Log in to TikTok Ads Manager.

  8. Click Apply for permission and choose the ad account you want to integrate with Salesforce Marketing Cloud.

  9. Click Connect to grant access to your Salesforce Marketing Cloud account.

  10. Click Next at the bottom of the page and then select the TikTok Instant Form you want to connect with Salesforce Marketing Cloud.

  11. Select the Subscriber Key to connect the lead form to a new data extension within Salesforce Marketing Cloud.

  12. Click Submit to complete the integration process.

  13. Select the Send test data button on the success page to test the integration. You can also use the lead test tool to send customized test data.


Note: If you delete your existing connection, leads won't automatically sync to Salesforce Marketing Cloud.


Learn more about how to troubleshoot integrating TikTok Lead Gen with Salesforce Marketing Cloud.