Asia Pacific (APAC) Ad Policy by Industry
Last updated, November 2023

At TikTok, we 'Inspire Creativity and Bring Joy' to all our users!

To achieve this, all ads posted on TikTok must be ethical, legal and appropriate for our community. Here are some guidelines, listed by industry/verticals, to consider when planning your next ad creative!

Note: This information is a set of helpful tips and is only for reference. It does not represent TikTok's full advertising policies. Please refer to our TikTok Advertising Guidelines for more information.

General Ad Policy

General Ad Policy PDF .pdf (22.56 MB)


Alcohol PDF .pdf (2.38 MB)

Clothing & Accessories

Clothing & Accessories PDF .pdf (3.28 MB)

Fast-Moving Consumer Goods

Fast-Moving Consumer Goods PDF .pdf (20.82 MB)

Food & Drinks

Food & Drinks PDF .pdf (517.57 KB)


Gaming PDF .pdf (2.12 MB)

Healthcare & Pharmaceuticals

Healthcare & Pharmaceuticals PDF .pdf (3.35 MB)

Internet Finance

Internet Finance PDF .pdf (1.42 MB)

Manga - Comic

Manga - Comic PDF .pdf (676.58 KB)

Media & Entertainment

Media & Entertainment PDF .pdf (23.49 MB)

Retail & E-Commerce

Retail & E-Commerce PDF .pdf (23.46 MB)


Travel PDF .pdf (556.83 KB)