Non-feed placement
How to create message events on TikTok Events Manager
Note: This product is still in testing and is only available in certain regions.
Message events such as Conversations are used in the measurement, reporting and optimization of your TikTok Messaging Ads campaigns. You can create message events as part of the integration flow on your Message Management Tool (MMT) directly or in TikTok Events Manager using the following steps:
Log in to TikTok Ads Manager.
Select Tools, then choose Events to enter Events Manager.
Under Data Sources, select Connect data source from the left navigation bar.
4. Choose Messaging and set a name for the Message event set.
5. Select Automatic setup with partner platform and select your MMT to create a new event set on your MMT platform.
6. Once done, TikTok Events Manager (TTEM) will display the event set created on your MMT.
