About the Sales advertising objective on TikTok

Sales is an advertising campaign objective to drive sales on your TikTok Shop, website, or app.

Note: The Website Conversions and Product Sales advertiser objectives merged into one single Sales objective. The newly integrated Sales objective is not available to all advertisers and is rolling out in a phased approach.

Available sales destinations for the Sales objective

TikTok Shop: Drive sales on your TikTok shop with Shop Ads campaign settings chosen by you. Note: You do not need to create a catalog or Pixel to use the Sales objective for TikTok Shop. TikTok Shop is available for advertisers registered in the United States, the United Kingdom, China, Vietnam, Indonesia, Malaysia, Philippines, Singapore, and Thailand.

You can create the following ads with the TikTok Shop destination:

• Video Shopping Ads: Add shopping options to your TikTok videos and advertise your products.

• LIVE Shopping Ads: Add shopping options to your LIVE videos and advertise your livestreams.

• Product Shopping Ads: Create ads for your products using images and information from your Product Details Page.

Website: Drive sales on your website with campaign settings chosen by you.

• Manual campaign: Create campaigns using the standard workflow to have precise control over ads setting.

• Smart+ campaign: Manage campaigns automatically for ad placements, audience targeting and more to improve ad performance and optimization.

• Search campaign: Create campaigns with keywords and serve ads within TikTok's search result page.

Note: For Manual campaigns only, you can turn on your catalog to select those products during ad creation. If you don't have a catalog, you may create one during ad creation.

App: Drive sales on your app (product catalog required).