How to add a Business Locator question to your Instant Form

Last updated: November 2024

Note: This feature is not available to all advertisers at this time.


Business Locator is a custom question type on Instant Forms that helps advertisers with multiple business locations connect potential customers to the most convenient site. Your leads can easily select from your list of locations, automatically sorted by what's closest to them. The Business Locator feature makes it seamless for your potential customers to find a preferred local location, while empowering you to capture valuable location preferences for smarter lead nurture.

How to add a Business Locator question to your Instant Form

Step 1: Access the Instant Form Editor

  1. Access the Instant Form Editor, following step one in How to create an Instant Form.

  2. Choose the form template you want to use.

Step 2: Add a Business Locator question

  1. Navigate to the Custom Questions section and click + Add custom questions.

  2. From the drop-down menu, select Business Locator as the question type.

Step 3: Edit the Business Locator questions

  1. Enter a relevant question about your locations. You may also add a question description (optional).

Step 4: Link a location set to your Business Locator question

  1. Click on Select a location set to choose the source of locations for your Business Locator question. Each Business Locator question can only include one location set. End-users will be able to choose from any of the locations in that.

  2. To create a location set and add locations to it, click +Add a set of locations. This will direct you to the location management page.

  3. After setting up the new location set, return to the Instant Form Editor. Click the refresh icon and the newly created location set will appear in the drop-down menu.

Note: Once created, location sets can be reused across multiple forms.

Step 5: Create a new location set

  1. On the location management page, click Create a new set.

  2. Rename the location set as needed.

Step 6: Add locations to a location set

You have two options for adding locations.


Option 1: Manually add locations

  1. Click Add a location.

  2. Enter the location details:

    1. Business Information

      1. Code: Enter a unique code for each location, up to 20 characters; this code won't be shown in the form.

      2. Name: Enter the name of your location (for example, "TikTok - San Jose").

      3. Phone numbers, description, website, and hours of operation are optional and will not be displayed to end-users in the form.

    2. Location

      1. Country/Region: Select or search for the country/region/city of this location from the drop-down menu (for example, "United States/California").

        1. If the specific city is not available, proceed to enter the zip/postal code. The system will use the zip code/postal code to automatically identify and map the city info.

      2. Zip code/Postal code: Enter the zip code or postal code for the location (for example, "9511").

      3. Street number: Enter the street number (for example, "1199").

      4. Street name: Enter the street address (for example, "Coleman Ave").

  3. Click Confirm to save the location.

  4. Click View to see how your business location address will appear (refer to the Standardized Version section).

  5. You can include up to 300 locations in a single location set.

Option 2: Bulk import locations

  1. Click Bulk Import to start the bulk upload process.

  2. Click Download template and an excel file will download to your computer.

  3. Edit this file to add your location details, following the instructions included.

  4. Once your file is ready, upload it back to the location management page to import the locations.

    1. Accepted File Formats: .xlsx

    2. Max. File Size: no more than 50MB

    3. Max. Number of Locations: 300

  5. You can include up to 300 locations in a single location set.

Step 7: Final page setting

  1. (Optional) In the Final Page tab, toggle on Automatically direct to preferred business website under the Call-to-action button section if you've added dedicated landing page URLs for each location in Step 5. This will direct leads who click the CTA on the Final Page to the landing page of their selected location.

Step 8: Finish setting up your form

  1. You can add additional custom questions or personal information as needed. Refer to the following Help Center articles for details on how to set up your form:

    1. How to create an Instant Form in TikTok Ads Manager

    2. About Instant Form Question Types and Settings

    3. About Instant Form Custom Components