How to set up Video Shopping Ads with Showcase

Last updated: July 2024

With Video Shopping Ads, people can browse products on your Showcase by tapping the product card or anchor link, and then buy them on your Showcase. You can use the TikTok profile Showcase in Ads Manager to run Video Shopping Ads.

Note: This is already available to TikTok Ad Accounts registered in the United States, the United Kingdom, China, Vietnam, Indonesia, Malaysia, the Philippines, Singapore, and Thailand.

Before you begin

  • You'll need a TikTok Ads account connected to your official TikTok profile or a Business Center account.

  • If you have a Business Center account, you can grant and request permissions to connect a TikTok profile and TikTok Ads account to create your Video Shopping Ads.

  • If you have a TikTok Shop, you can also choose your TikTok Shop as the Product Source for your Video Shopping Ads. Learn about the differences between TikTok Shop and Showcase.


How to set up Video Shopping Ads with Showcase

To use Video Shopping Ads with Showcase:

  1. Click Product Sales Objective.

  2. Click TikTok Shop for product source.

  3. Click Continue.

  4. Click Video Shopping Ads.

  5. Click Showcase as the product source.

  6. Select the TikTok profile you want to use.

    1. If you can't find the profile, click Link Now and link the TikTok profile. Learn more about how to get Showcase permission.

  7. Complete the ad settings and publish the ad.


Submit a help ticket if you need support.