Video Shopping Ads can be run using a TikTok profile's Showcase, via TikTok Ads Manager.

Availability

This product is already automatically available to all TikTok Ad Accounts registered in Indonesia, Malaysia, Philippines, Singapore, Thailand, United Kingdom, United States, Vietnam, and China.

How advertisers can use this feature

There are two options for advertisers to use Video Shopping Ads with Showcase:

Option A. Create TikTok Ad Account, link TikTok Ad Account with TikTok profile, then run ads.

• Note: This option does not require a Business Center to be created.

Option B. Create Business Center account, create TikTok Ad Account, request TikTok profile permission, assign member permissions, then run ads.

• Note: This option requires a Business Center to be created. With Business Center, advertiser is given the option to create multiple TikTok Ad Accounts, and assign different levels of permissions to different members.

Option A

1. Go to https://ads.tiktok.com/i18n/signup and complete the TikTok Ads Manager account creation steps.

   
   
   

2. In TikTok Ads Manager, click Create An Ad, then Product Sales objective and TikTok Shop product source and Continue.

   
   
   

3. Select Video Shopping Ads, then select Showcase as product source.

   
   

4. Select the TikTok profile.

   • If you can't find the TikTok profile, click Link Now and link the TikTok profile. More information about how to get Showcase permission can be found here.

     
     
     

5. Complete the ads settings and publish the ad.

   • If you need support, you can submit help tickets here.

Option B

1. Go to https://business.tiktok.com/self-serve-bc/registration? and complete the Business Center account creation steps.

   
   
   

2. In Business Center, click Advertiser accounts under Assets, then click Add advertiser account, Create New and complete the TikTok Ad Account creation steps.

   
   
   

3. In Business Center, click TikTok accounts under Assets, then click Request access, select all permissions, generate QR Code and send the QR Code to the TikTok profile owner to approve the request.

   
   
   

4. In Business Center, click Members under Users, then assign the member with permissions to use the Advertiser account and TikTok account.

   
   
   

   • Note: If the Business Center had previously obtained permission to run ads which use video posts and livestreams belonging to the TikTok profile, the Business Center will still need to obtain permission to run ads which use showcase belonging to the TikTok Profile - Steps 3 and 4.

5. In TikTok Ads Manager, click Create An Ad, then Product Sales objective and TikTok Shop product source and Continue.

   
   
   
   

6. Select Video Shopping Ads, then select Showcase as product source.

   
   
   

7. Select the TikTok profile, complete the ad settings and publish the ad.

   • If you need support, you can submit help tickets here.

FAQs

If TikTok Ad Account is linked to a TikTok profile via Option A, can the same TikTok Ad Account be used to run ads for other TikTok profiles via Option B?

Yes.

What is Video Shopping Ads?

When people on TikTok see your Video Shopping Ad, they can browse products on your showcase by tapping the product card or anchor link and then buy them on your showcase. Use Video Shopping Ads to get more reach, views, engagement, traffic, checkouts and purchases of your products.

At ad group level, what is the difference between using TikTok Shop product source and Showcase product source?

Note: TikTok Shop sellers should select TikTok Shop product source.

In Business Center, when attempting to assign members to have Showcase permission, why am I seeing an error message (see example of error message below)?

In Business Center, go to Assets, click TikTok accounts, select the TikTok profile, and request for Showcase permission. Once the request is approved by the TikTok profile owner, go to Users, click Members, then assign the member with permissions to use the TikTok account.